MARK BRODERICK
Mark@BroderickMark.com

www.BroderickMark.com

832-259-6943

OBJECTIVE: To secure a communications opportunity with a socially-responsible organization where my strategic marketing communications skills and professionalism will lead to increased brand cachet and profitable growth.

PROFESSIONAL EXPERIENCE

Senior Communications Specialist

Centene Corporation, Arizona Complete Health

Virtual

(3/2022 -)

Enhanced the health plan's 500,000+ member experience by developing and reviewing with subject matter experts all member communications for Medicaid, Marketplace and Medicare. Managed key marketing endeavors for all business units, including Executive, RegOps, Translations and other teams to transform the health of the community.

Communications Strategist

Houston, Texas/Virtual

(7/2008 - 11/2021)

•Cerner Corporation, Cerner Government Services (CGS). Communications strategy created by collaboration with leaders and peers for Cerner Corporation’s health technologies. Content produced for CGS projects as Site Comms Lead with standards generated in accordance with the Veteran’s Administration (VA) policy. (VA halted "Go-live" of HIT implementation).

• McFadden/Gavender Marketing Editor/Marketing Manager with responsibility for “Taking Brands Further” – writing and editing a wide variety of PR/advertising/digital copy as well as managing the creative team of an award-winning national agency.
• Gannett Publishing Services Consumer Solutions Center Associate with accountability as point of contact to ensure information services research, response and resolution.
• Brand identity, strategic communications and/or website conceptualized & designed for: a holistic living project a national martial arts organization plus, GiftsalaBasket.com.
• Led $660,000 capital project as board officer. Managed reserves and 1.5 million budget.
• Wrote the seriocomedy, Pickleball Slammed! Revamped published books to conclude the Pickleball Dinks! fiction trilogy. Designed professional website/social media.

Associate Director Mar/Com (Editorial)
American International Group (AIG)

Houston, Texas
(1/07 – 3/08)
Change communications as primary editorial lead included creating, implementing and evaluating strategic communications plans among corporate AIG divisions for the rebranding of AIG VALIC, world leaders in retirement & financial services.
• Integrated audience messaging produced for over 600 collateral pieces – all print, multimedia, social media, newsletters, Human Resources leadership & development vehicles, and all content for external public Web site plus transforming the Intranet.
• Demonstrated project/org management of freelancers and agency to achieve goals.
• Executive communications and employee engagement provided for AIG leadership as well as launching B2E programs like the President’s Cabinet and Meridian Plan while maintaining relationships and collateral for AIG Life partners.

Communications Director
AmeriSciences

Houston, Texas
(9/01 – 3/06)
Internal communications strategies developed and executed for all appropriate collateral mediums and promotion vehicles plus special executive projects for a leading international MLM nutraceutical organization, specializing in health & wellness.
• Brand communications included scripting and moderating weekly live national conference calls featuring prominent health & wellness professionals the launch, writing and editing of the quarterly internal magazine, Inside AmeriSciences implementing and evaluating all Web site content to reflect brand evolution with twofold goals to maintain and recruit distributors creating B2B2C turnkey collateral and, online national rollout of all new vitamin product initiatives.
• Stakeholder analysis included event production and on-site management of the monthly training convention, Academy, plus supervision of all periphery networking events, incentive programs and Executive President’s Partnership Club.
• Trained and mentored in-house marketing team to develop and understand their potential.

Editor/Senior Writer
RE/MAX of Texas Headquarters

Houston, Texas
(9/00 – 9/01)
Corporate communications responsibility included weekly Houston Chronicle and Dallas Morning News “Scotch” articles, radio spots and statewide press releases.
• Produced statewide convention including all corresponding promotion material.
• Created the editorial process of story selection, writing and layout of The RE/MAX Reporter Web site content management miscellaneous advertising and, production and maintenance of independent promotions.

Lead Project Manager/Writer
Sales Training International

The Woodlands, Texas
(1/97 - 9/00)
Developed sales and training programs related to bottom-line growth and potential enhancement including planning and directing marketing activities for national clients such as Shell Oil and its subsidiaries plus NexVue Systems.

Director of Development
Arthritis Foundation

Houston, Texas
(11/95 – 12/96)
Established four major fundraising special events while writing 78 foundation grants. Recruited over 50 key volunteers for committees. Supervised Chapter national DM program, coordinated Chapter technology (phone and computer installation) as well as producing two 5,000 household newsletters in addition to numerous marketing collateral materials and miscellaneous duties.

Marketing/Sales Director
Horizon Entertainment

Houston, Texas
(5/90 – 11/95)
Media & community relations accountability as well as cause-related benefits exhibit sales staff training and, production of highly attended public trade shows/expositions in major venues. Demonstrated ability to implement turnkey process of cross-promotions. Skills included negotiating proposals, advertising, and logistics for specific promotions as well as citywide events.

Program Coordinator
Muscular Dystrophy Association

Houston, Texas
(11/88 – 3/90)
Functioned as liaison between volunteers, the business community and M.D.A. with responsibility of a $115,000 annual fundraising budget for a 10-county, 364-square-mile territory which included the entire logistics, scripting and production of a local Jerry Lewis Telethon.

Branch Manager
Associates Financial Services

Houston, Texas
(10/86 – 11/88)

(Promoted from Financial Representative and Assistant Branch Manager)
Accountable for profitability of a branch office in a national consumer loan corporation, including loan decisions, training of assistants and representatives, collections and marketing solicitations.

ACHIEVEMENTS

· Led editorial staff for copy rebranding of over 600 collateral pieces as well as public Web site in 2007.
· Scripted and moderated live national conference calls with world renowned economist and advisor to two presidential administrations, Paul Zane Pilzer.
· Authored the seriocomedy Simple Savages, published and promoted by one of Canada’s leading publishers, Coscom Entertainment, in November 2005
(ISBN 1-897217-13-7).
· Instructed over 50 students of the acclaimed Long Ridge Writing Group by mail correspondence with specialization in fiction novels and magazine fiction.
· Authored the seriocomedy Baccarat – Nine Lives South of Boona, published and promoted by Creative Arts Book Company in December 2002

(ISBN 0-88739-365-9).
· Produced 1999’s “Pumpkinmania” which gave away 1200 pumpkins and also “Pumpkinmania has Heart” in 2000 with 1700 free pumpkins, the largest community fall festivals in The Woodlands. Produced The Woodlands’ 4th of July record-setting “Red, White & Kazoo” in 1999 and 2000’s “Conga Kazoo.”
· Raised $64,000 in AGI plus $25,050 in grants which surpassed 1995 Arthritis Foundation chapter staff.
· Attained record-setting 50,000+ attendance each subsequent Houston Kids Expo (1991 - 1995).
· Established all-time high at local 1989 M.D.A. Telethon while in the process creating 31 new fundraising events.
· Engineered a 270% rise in loan volume for Associates that included a $12,000 net profitability gain in six months.

AWARDS & COMMUNITY SERVICE

· 2006 election to Post Oak Lane Owners Association Board of Managers.
· 2001 Bronze Excalibur for Excellence Award for Internal Magazines, 4+ Colors, Editor, The RE/MAX of Texas Reporter, Houston Chapter of the Public Relations Society of America.
· 1999 Grogan’s Mill Village Association Volunteer of the Year for Outstanding Community Service, The Woodlands, Texas. Elected to Grogan's Mill Village Association Area Representative Board in 1999 & 2000.
· 1995 Silver Addy Award, Campaign Writer, "TCI Cablevision Interactive Kiosk," Houston Advertising Federation.
· 1994 Gold Award in Public and Community Relations, Event Producer, TCI Cablevision's 1994 "Health & Leisure Weekend," 1994 MARK Awards for Excellence in Cable Marketing and Advertising.
· 1994 Gold Award for Outstanding Achievement in Community Service, Event Producer, "Get Identified!" at 1994 Houston Kids Expo, Texas Cable TV Association.
· 1993 Bronze Award for Outstanding Achievement in Community Service, Event Producer, TCI Cablevision's 1993 "Health & Leisure Weekend," Texas Cable TV Association.
· 1977 Boy Scout of the Year Award, Wisconsin
1976 Eagle Scout Award.

EDUCATION & TRAINING​

Bachelor of Arts Degree
English with emphasis in Creative Writing
University of Wisconsin, Madison

· Computer literacy includes Microsoft Word, Excel, Access, Outlook, Publisher, PowerPoint and Internet Explorer as well as numerous other content management and software applications.
· Professional sales and motivational training includes Sales Training International’s “ACE” and “Academy” AIG's "Coaching for Improvement" and "Compliance & Ethics."
· Certified in 2007 by American Heart Association for CPR/AED (automated external defibrillator).
· Member of Public Relations Society of America, National Writers Union and Community Associations Institute.